Apartment Therapy and the Foundary Pair for "London Calling" Sweepstakes

New York, NY - Recently launched members-only home and lifestyle flash sale website, The Foundary (www.thefoundary.com ), announced today that it will co-host a Sweepstakes with Apartment Therapy (www.apartmenttherapy.com ) that will grant one lucky winner a trip for two to London.

The "London Calling" Sweepstakes begins on October 19th at 11amEDT and ends at midnight CT on November 30, 2011. The winner will be chosen at random during the first week of December and announced on The Foundary's Facebook and Twitter pages, as well as on Apartment Therapy's website.

The "London Calling" package includes four (4) days and three (3) nights at The Kensington Hotel, along with airfare allowance. The Kensington Hotel , a hand-picked Mr & Mrs. Smith property, embodies the Regency style of West London.

The winner will get to experience townhouse living and be within walking distance of the Royal Albert Hall, the world-famous Harrods, fine dining, and quaint pubs. They will have the opportunity to explore Hyde Park, Westminster Abbey, Buckingham Palace, and other renowned attractions via the conveniently located South Kensington Underground station. One Foundary member and a guest will have four days of lifelong memories in London, the ever-evolving and always-charming treasure of Western Europe.

"As long-time fans of Apartment Therapy, we at The Foundary thought that the 'London Calling' Sweepstakes was a perfect opportunity for us to work hand-in-hand on something that would appeal to both of our loyalists," said The Foundary General Manager, Rob Anderson. "Apartment Therapy embodies all that we love about interior design and decorating, and we always enjoy partnering with them."

Apartment Therapy is the largest independent home design blog, reaching over 8 million unique readers per month. Co-founded by Maxwell Gillingham-Ryan in 2004, Apartment Therapy features channels covering: design, house tours, cooking and recipes, family, green living and technology. The company also created a series of books including Apartment Therapy's Big Book of Small, Cool Spaces (Clarkson-Potter).

Seven days a week, The Foundary presents a curated selection of home and lifestyle products from coveted brands and emerging designers with unprecedented savings, up to 70% off retail.

The Foundary scours the globe to introduce members to designers and brands whose products are not only stylish and of lasting value with prices up to 70% off retail, but that spark the mind and help turn a house into a home.

By visiting The Foundary , shoppers are invited to enjoy a free membership that allows them to receive daily emails featuring new, limited-time sales events. Exclusive sales events are announced daily, typically starting at 11 a.m. ET. Each announcement generally includes four or more different sales events, offering selections of products from a variety of home living categories.

The majority of The Foundary events last three days (72 hours) or while limited supplies last. The Foundary was launched in 2010 by Hayneedle , a leading online home furnishings and lifestyle products retailer, to further realize its vision of connecting people with the home and lifestyle products that are perfect for them.

The "London Calling" Sweepstakes will be promoted via Facebook at http://www.facebook.com/TheFoundary , Twitter, and at http://www.TheFoundary.com/london and http://www.ApartmentTherapy.com.

For more information and to sign up for a free membership, please visit: http://www.TheFoundary.com .