Ménage à Trois Named Official Wine of SF Pride

M�nage � Trois, one of the top selling super premium wine brands in America, announced today that it has been named the official wine sponsor of the 2015 San Francisco LGBT Pride Celebration and Parade, with the theme -- "Equality without Exception." The annual two-day celebration features a massive colorful parade through downtown San Francisco, two days of festivities with 23 community entertainment stages and over 300 exhibitors. This year's Market Street parade begins on Sunday at 10:30 a.m. from Beale to 8th Street. The celebration and festival takes place at Civic Center Plaza on Saturday, June 27 from noon - 6:00 p.m. and Sunday, June 28 from 11:00 a.m. - 6:00 p.m. Approximately 1.2 Million people are expected to attend the weekend's events.

The M�nage � Trois "Love the One You're With" campaign will be prominent throughout the parade and the wine will be available at the wine and beer garden at San Francisco's Civic Center Park. "We are excited to be a part of this legendary event. As a company that has been in the Bay area for over 65 years -- and a brand that was built by taking a risk -- we think this is the perfect pairing." Mark Dunlea, M�nage � Trois' Marketing Director noted, "We are looking forward to participating in the parade and celebrating equality without exception in the city that helped establish it."

George Ridgely, Jr., Executive Director of SF Pride, added, "As we celebrate and commemorate our 45th anniversary, San Francisco Pride is thrilled to also mark the beginning of what we hope will be a long and meaningful partnership with M�nage � Trois wines."

The M�nage � Trois portfolio includes the original Red blend, White, and Rose; Cabernet Sauvignon, Chardonnay, Malbec, Merlot, Moscato, Pinot Grigio, Pinot Noir, and Sauvignon Blanc -- all line priced at $9.99 -- in addition to Midnight Red Blend ($12.99), Prosecco ($14.99) and three expressions of Vodka ($25.99).