Watch: Coca Cola Gets Super Gay with New Ironic Pool Boy Commercial

Get ready for the inevitable One Million Moms freak-out because Coca-Cola just got really gay.

Remember Lucky Vanous, the shirtless construction worker from the 1994 Diet Coke commercial who drove all the women in the secretary pool crazy with lust? Well, move over Lucky and make room for the uber hot "pool boy" from Coca-Cola's new ad campaign.

Only two decades later, this version of the shirtless hunk is driving a teenage sister and gay brother into near violent competition to get him a drink. The ironic spin at the end is, their mother wins.

With the pool boy ad, "we wanted to position an ice-cold Coca-Cola as the ultimate object of desire, but also tell an emotional, human story -- pretty much following the spirit of the campaign to integrate product benefits with emotional brand values," Rodolfo Echeverria, the marketer's VP-global creative, stated in an email interview with Advertising Age.